TGC

Advanced Certification in Advertising Design & Prepress

At TGC, Graphic design is the study and practice of communicating ideas and information through printed, environmental and digital presentations. At TGC with the mix of Typography and images we try to integrate messages that interest, inform, and persuade intended audiences. We also use research, critical thinking, creativity, and a range of problem-solving principles to solve complex visual communication problems within the constraints of time, space, budget, and technology. Areas of study include publications design, signage and environmental design, corporate identity, packaging, and information design.

Programme Outcome:

• Raster Imaging and Vector Imaging
• Environmental Design
• Packaging Design
• Corporate Design
• Advertising Design
• Concept & Symbolism
• Printing Processes & Costing
• Career Skills & Professional Practices
• History of Graphic Design
• Elements of Graphic Design
• Vector & Raster Imaging
• Typography
• Symbols & Icon Design
• Design for Publications
• Information Design

Programme Outline:
Programme is being divided in 3 modules & Portfolio Design (details are as follow)

Normal Track
Course Duration: 6 months
Schedule: 2 Hour/5 days a week

Fast Track
Course Duration: 3 months
Schedule: 4 Hours/6 days a week

Module1. Commercial & Digital Illustrations

• Visual communication, Laws of Design.
• Scribbling layouts.
• Vector Illustration.
• Vector Vs. Raster.
• Creating manual Illustrations.
• Colour Schemes and Theories.
• Gestalt Psychology of Design.
• Hierarchy of importance in a design.
• Packaging Design.
• Case Studies and Project.

Module2. Advanced Artistry and Layout

• Advanced Raster techniques.
• Creating collages and masks.
• Image manipulation techniques.
• Image correction techniques.
• Designing Brochures, Catalogues and Newspapers.
• Designing for publications.
• How Advertising agency works.
• Case studies and Projects.

Module3. Prepress & Production

• File formats.
• LPI Vs. DPI.
• Fonts management in PCs and Macs.
• Form Creation for offset.
• Printing mediums.
• Preparing files for prepress.
• PS vs PDF, Editing PDF.
• Trapping & Overprinting.
• Paper sizing.
• CD Printing.
• Post Press.
• Costing methods.

Know more about Graphic Design

Portfolio Design

• Stationary Designs inclusive of Business card,
• Letter head & Envelope.
• Logos and Company Identities for a corporate communication.
• Advertising layouts & Web design template designs.
• Advanced image manipulation techniques complied as before and after.
• Packaging Designs and creating diecut packaging prototypes.
• Posters, Danglers, POPs, Leaflets, Menu cards, Invitation & Greetings etc.
• Newspaper & Newsletter layouts with typography presentations.
• Portfolio Design show & credit rating at the end of the course.
• Brand Quizes,
• Creating presentations for new design ideas.
• Interviews and on the spot design competitions.