TGC

Advanced Certification in Search Media Optimization

Programme outcome:

• SMO Off-Site Optimization
• Advanced SMO Techniques

Programme Outline:
Programme is being divided in 9 sessions & Portfolio Design (details are as follows)

Normal Track
Course Duration: 3 months
Schedule: 2 Hours/5 Days a week

Fast Track
Course Duration: 1 month
Schedule: 4 Hours/6 Days a week

I. Session One: Introduction

• Media – The evolution.
  • The move from traditional to social
  • The Social Media Revolution
• Social Media – Branding, Selling, Marketing and Public Relations
  
  • How to make social media work for you?
  • What all can you use it for?
  
  
• Overview of platforms
  • Facebook – 5th largest nation in the World
  • How Twitter is changing the world
  • Why LinkedIn, YouTube and other platforms matter

II. Session Two: Facebook - How to do it?

• Getting started with Facebook
  
  • Case study 1 : Showcasing optimum use of Facebook by three brands from diverse backgrounds
  • How to create pages?
    
  • How to drive traffic to pages?
    
  • Applications on Facebook/FBML/Iframes
    
• Facebook content management
  • Starting off
    
  • How to source content for your campaign?
    
  • Frequency of updates, timing, tonality
    
  • A small mistake can lead to big repercussions
    
    • How to avoid them?
    • 
      Tools to be used
  • How to connect current topics with your content
    

III. Session Three: Facebook - How to promote, measure?

• Facebook Advertisement and Marketing
  • FB ads – CTC/CPM and more
  • Targeting right – geography, age, interests
  • Setting the right bid to ensure maximum visibility
  • Tracking your advertisements
• Facebook Insights
  • Tracking the progress of your page – Active users, fan base increase, media consumption and more
  • Key factors of tracking that define success
  • Feedback from insights for creating right strategy

IV. Session Four: Twitter

• Why is the World tweeting?
  • Twitter and its phenomenal growth across the World
  • How has tweeting played a role in spreading news far and wide and faster than any other medium
    
  • How are brands using it?
    
  • Indian brands on twitter
    
• Twitter terminologies?
  • Follow/ Mention/ Retweets/ Hash Tags/ Blocking
    
  • What to tweet about?
    
  • Framing a perfect tweet
    
  • Using URL shorteners
    
• Twitter clients (PC/Phone/BlackBerry)
  
  • Tweetdeck
  • Hootsuite
  • Snaptu
  • Some more

V. Session Five: Twitter

• Twitter Applications
  • Twitpic/Plixi
    
  • We Follow
  • Monitter
  • Twitaholic
  • Twitstra
  • Who.unfollowed.me
• Tracking Twitter
  • Klout
  • Twitter Counter
  • Twitalyzer
  • Twitter grader
  • Tweet stats
• Case Studies
  • Leveraging twitter for success
  • How twitter has led to maligning trust of brands
  • Individuals – Successes/failures

VI. Session Six: LinkedIn

• The Business Network
  • How is LinkedIn changing the way companies hire across the World?
  • How has business changed after LinkedIn gained prominence?
  • What all do people use LinkedIn for?
• Creating effective profiles
  • Making an impact with your personal profile
  • Describing your role to make it look most professional
  • Recommendations
  • Profiles for your company
• Groups
  • Which groups to join?
  • When to lead a conversation?
  • Which discussions should you participate in?
  • Tonality - What to say? 
• Job Hunting through LinkedIn
  • Where to look for jobs on LinkedIn?
  • How to get in touch with prospective employees?
  • How to crack that job interview online

VII. Session Seven: Blogs

• Why, what and how of Blogging?
  • Why are blogs so important?
  • How does blogging lead to the big difference?
  • What do you blog about?
• Platforms to blog
  • Blogspot
  • Wordpress
  • Tumblr
  • Posterous
  • Some more
• Driving traffic to your blogs
  • Keywords
  • Choosing topics
  • SEO and Blogs
  • SMO and Blogs

VIII. Session Eight: Video and Presentation sharing (YouTube, Slideshare, more)

• How important can videos become in a campaign
  • Case Studies
  • How are Indian brands using YouTube
  • When do videos work?
• YouTube
  • Creating your customized channel
  • Importance of tags, titles and descriptions
  • How to make videos viral
  • Integrating videos with other platforms to help brand grow
    
• Presentation sharing and how it is helping businesses
  • Slideshare and what it is doing for businesses
  • What to share while you share
  • Content Design ratio
  • Key differences while making regular presentations and ones that you share online

IX. Session Nine: Project

• Devising your Strategy
  • Choosing a hypothetical/real business
  • Choosing the platforms to promote the same
  • Deriving Vision/Mission for the same
• Developing and promoting framework
  • Creating profiles on all platforms
  • Adding all relevant details to the same
  • Kicking off campaign
• Review and Track
  • When and how to review
  • What all to track
  • How to ensure constancy of the program

A person who undergoes training in all the above mentioned topics masters the entire process of SMO and undoubtedly becomes an asset for any organization which is active into online marketing. The curriculum at TGC is also subjected to regular revisions so that the course is in sync with changing market scenario. This gives the SMO training of TGC a decisive edge over its rivals and establishes it firmly on top of the popularity chart of students who want to undergo SMO training.

Know more about SMO Course