Upcoming Batches
Features
Curriculum
Course Details
Projects
Certification
Reviews
FAQs
1800 1020 418

Home
All courses
Digital Marketing
Adv. Certification in Performance Marketing

Best Seller

Adv Certification In Performance Marketing

Name: Adv. Certification in Performance Marketing
Rating: 0 (0 reviews)

Have queries? Ask us phone

+91 9582786406

Learners Read Reviews

The Performance Marketing Course at TGC India trains students to plan, run, and optimize paid advertising campaigns across major digital platforms. Learners gain hands-on experience in Meta Ads, Google Ads, YouTube Ads, and LinkedIn Campaigns, understanding how to target the right audience, track conversions, manage budgets, and measure ROI. The course is perfect for beginners, entrepreneurs, and marketing professionals who want to build job-ready skills for data-driven campaign management.

Classes starting from 15 Nov, 2025

4.5

Google Reviews

4.7

Trustpilot Reviews

4.5

G2 Reviews

4.4

Sitejabber Reviews

Course Schedule

Regular Track Fast Track

SOLD OUT

Nov 03 Regular

Mon-Fri (2 months) 2 months

Filling Fast

Nov 15 Weekend

Sat-Sun (2 months) 2 months

Nov 17 Regular

Mon-Fri (2 months) 2 months

Dec 01 Regular

Mon-Fri (2 months) 2 months

Dec 06 Weekend

Sat-Sun (2 months) 2 months

If Convinced

Special Offer Only For You

Ends in

With No Cost EMI

Secure Transaction

Talk to our training advisor

Name

Company Name

Training Need

Email Id

Phone Number

Query

Batch Request

Why enroll for Adv. Certification in Performance Marketing?

Earn an industry-accepted certificate validating your digital advertising skills.

Work with Meta Business Suite, Google Ads, Google Analytics, and UTM tracking.

Assistance in connecting with agencies and startups hiring digital marketers.

Classes led by certified marketing experts with real campaign exposure.

Focused on analytics, ad optimization, and conversion tracking.

Learn by running live ad campaigns across multiple platforms.

Contact Our Counselor

For Voice Call

1800 1020 418

For Whatsapp Call & Chat

+91 9582786407

Courses Benefits

Designations

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Course Benefits

Growth Marketing Associate

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate?

Social Media Advertising Specialist

Annual Salary

Hiring Companies

Want to become a Social Media Advertising Specialist?

Digital Marketing Analyst

Annual Salary

Hiring Companies

Want to become a Digital Marketing Analyst?

PPC Campaign Manager

Annual Salary

Hiring Companies

Want to become a PPC Campaign Manager?

Performance Marketing Executive

Annual Salary

Hiring Companies

Want to become a Performance Marketing Executive?

Advantage TGC

Live Interactive Learning

World-Class Instructors
Expert-Led Mentoring Sessions
Instant doubt clearing

Lifetime Access

Course Access Never Expires
Free Access to Future Updates
Unlimited Access to Course Content

Online Support

One-On-One Learning Assistance
Help Desk Support
Resolve Doubts in Real-time

Hands-On Project Based Learning

Industry-Relevant Projects
Course Demo Dataset & Files
Quizzes & Assignments

Industry Recognised Certification

TGC India Training Certificate
Graded Performance Certificate
Certificate of Completion

Like what you hear from our learners?

Take the first step!

Skills Covered

Google Ads campaign setup and optimization
Meta Ads (Facebook & Instagram) audience targeting
Keyword research and ad copywriting
Conversion tracking using GA4 and Tag Manager
Budget management and campaign scaling
Cross-platform marketing strategy
Performance reporting and ROI analysis

Tools Covered

Course Syllabus

Curriculum Designed by Experts

DOWNLOAD CURRICULUM

Fundamentals of Performance Marketing
5 Topics

Topics

Difference between traditional and performance marketing
Understanding CPC, CPM, CTR, and conversion metrics
Ad networks and platforms overview
Campaign types and funnel strategy
Basics of audience targeting

Hands-On

Analyze a sample ad campaign report
Create a customer journey funnel
Define KPIs for a sample business

Skills You Will Learn

Campaign planning and performance analysis basics

Download Full Syllabus

Google Ads Setup & Management
5 Topics

Topics

Creating and setting up a Google Ads account
Search, Display, and Video campaign structures.
Keyword research and match types
Ad copywriting and extensions
Conversion tracking setup

Hands-On

Run a demo Google Search campaign
Create responsive display ads
Add conversion tags using Google Tag Manager

Skills You Will Learn

Google Ads management and optimization

Download Full Syllabus

Meta Ads (Facebook & Instagram)
5 Topics

Topics

Meta Business Suite and Ads Manager interface
Audience segmentation and custom audiences
Campaign objectives and ad placements
A/B testing and creative optimization
Retargeting and lookalike audience setup

Hands-On

Create a Meta campaign for lead generation
Design ad creatives using Canva
Run an A/B test for different audiences

Skills You Will Learn

Meta ad campaign creation and audience optimization

Download Full Syllabus

Analytics & Conversion Tracking
5 Topics

Topics

Introduction to Google Analytics (GA4)
Setting up tracking codes and events
Reading campaign insights and reports
UTM parameter setup and traffic source analysis
Creating dashboards for performance review

Hands-On

Connect a website to GA4.
Track conversions with UTM links
Create a report on campaign performance.e

Skills You Will Learn

Analytics setup and conversion tracking

Download Full Syllabus

YouTube, LinkedIn & Other Paid Platforms
5 Topics

Topics

Setting up YouTube video ad campaigns
Targeting strategies for LinkedIn Ads
Ad formats and bidding strategies
Budget allocation and cost control
Cross-platform campaign planning

Hands-On

Create a YouTube in-stream ad
Launch a LinkedIn Sponsored Post
Compare CPC results across platforms

Skills You Will Learn

Cross-platform paid advertising management

Download Full Syllabus

Campaign Optimization & Reporting
5 Topics

Topics

Analyzing ad metrics and ROI
Scaling winning campaigns
Landing page optimization basics
Managing campaign budgets and schedules
Preparing client reports and recommendations

Hands-On

Optimize an underperforming campaign
Conduct A/B test result analysis
Prepare a monthly performance report

Skills You Will Learn

Campaign optimization and ROI reporting

Download Full Syllabus

Final Project & Portfolio Development
5 Topics

Topics

Planning a full campaign for a real or mock business
Setting objectives, budgets, and KPIs
Executing campaigns and tracking performance
Preparing reports and presentations
Portfolio and certification guidance

Hands-On

Run a multi-platform campaign
Document analytics reports and creative strategy
Present the final project to the evaluation panel

Skills You Will Learn

End-to-end performance campaign execution

Download Full Syllabus

Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at TGC India and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.

How TGC India Mock Interview Works? cycle

Projects

Showcase your skills with real industry projects designed around practical use cases. Work on assignments that mirror today’s IT challenges and gain the hands-on experience employers look for.Gain hands-on expertize in Top IT skills and become industry-ready after completing our project works and assessments.By completing these projects, you’ll have impressive, job-ready work to feature in your resume, helping you stand out to top recruiters and opening doors to high-paying career opportunities.

Like the curriculum? Get started

Course Description

Do I get to run real ads?

Yes, depending on your budget, you can run small-scale live campaigns during class.
How practical is the course?

Every module includes live practice campaigns and analytics exercises.
Does the course cover analytics and reporting?

Absolutely. You’ll learn how to interpret metrics and create performance dashboards.
Will I learn how to create ad copies and creatives?

Yes, creative strategy and design basics using Canva are included.
What platforms are covered in this course?

Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Analytics tools.

Course Projects

Lead Generation Campaign for a Service Business

Brief: Create a lead-based Google or Meta campaign for a mock client (e.g., coaching institute or real-estate project). Students will plan targeting, creatives, landing pages, and performance metrics. Key Outcomes: Learn targeting and conversion-focused campaign design Understand how to measure ROI and lead cost

E-Commerce Conversion Campaign

Brief: Design and execute a performance campaign for an online product or store. Focus on remarketing, A/B testing, and analytics tracking to improve conversion rate. Key Outcomes: Apply cross-platform optimization Learn conversion tracking and report preparation

Course Certification

Are the projects included in my portfolio?

Yes, both final projects become part of your professional digital marketing portfolio.
Can I freelance after this course?

Yes, many students start freelance ad-management careers post-course.
Is the certification recognized?

Yes, the certification is recognized by marketing firms and digital agencies across India.
Does TGC offer placement assistance?

Yes, TGC provides placement and freelance project opportunities with agencies and startups.
What jobs can I apply for after this course?

You can work as a PPC Executive, Performance Marketer, or Paid Ads Specialist.

Your Name

Adv. Certification in Performance Marketing

with Grade X

Sample IDNASignature

The Certificate ID can be verified at www.edureka.co/verify to check the authenticity of this certificate

Course reviews

Hear from our learners

Kamal Kamal

Abhishek Ninsun Abhishek Ninsun

Robert Robert

Aditya Kumar Aditya Kumar

Shivani Rana Shivani Rana

Like what you hear from our learners?

Take the first step!

Frequently Asked Questions (FAQs)

Will I receive a certificate?

Yes, students receive a TGC-certified Performance Marketing certificate after completing the final project.
Are the classes available online and offline?

Yes, the course is offered both at TGC centers and through live online sessions.
What is the course duration?

It’s a 2-month practical program with projects and campaign execution.
Do I need prior marketing experience?

No. The course starts from basic marketing and gradually moves to campaign optimization.
Who should join this course?

Students, business owners, freelancers, and marketing enthusiasts who want to master paid advertising.