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Adv. Certification in Performance Marketing

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Adv Certification In Performance Marketing Chennai

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Advanced Performance Marketing & Paid Media Buying in Chennai

Take charge of high-growth ad budgets with the Performance Marketing Certification Course in Chennai at TGC India. Built on over two decades of education leadership, this specialized bootcamp equips media buyers, founders, and growth marketers with real-world paid acquisition fluency.

Training is conducted at TGC India Chennai Center / Live Interactive Online, providing hybrid corporate training with live ad budget executions across Chennai. You will learn to architect profitable customer acquisition channels across Google, Meta, and LinkedIn while mastering the underlying unit economics of modern commerce.

Comprehensive Performance Marketing Curriculum

Module 1: Paid Acquisition Fundamentals & Unit Economics

Mastering growth equations: Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Blended ROAS vs. Channel ROAS.
Auditing ad accounts and building sustainable scale models.

Module 2: Google Ads Ecosystem & Smart Bidding

High-intent Search Ads, Quality Score mechanics, and responsive search copywriting.
Performance Max (PMax) asset groups, feed optimization, and negative keyword governance.
YouTube & Demand Gen campaigns for upper-funnel intent capture.

Module 3: Meta Paid Social & Conversion API Architecture

Advantage+ Shopping Campaigns, dynamic product ads, and audience lookalikes.
Server-side tracking: Meta Conversion API (CAPI) implementation via GTM Server Container.
Creative testing loops: Iterating on visual hooks, video angles, and high-converting landing page experiences.

Module 4: Analytics, Scaling & Professional Capstone

Multi-touch attribution analysis in GA4 and executive reporting via Looker Studio.
Live budget campaign optimization and performance portfolio review with TGC India's 100% placement cell in Chennai.

Classes starting from 17 Oct, 2026

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Why enroll for Adv. Certification in Performance Marketing In Chennai

Earn an industry-accepted certificate validating your digital advertising skills.

Work with Meta Business Suite, Google Ads, Google Analytics, and UTM tracking.

Assistance in connecting with agencies and startups hiring digital marketers.

Classes led by certified marketing experts with real campaign exposure.

Focused on analytics, ad optimization, and conversion tracking.

Learn by running live ad campaigns across multiple platforms.

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Courses Benefits

Develop industry-ready skills with practical projects, expert mentorship, and comprehensive portfolio guidance at TGC India.

Designations

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Courses Benefits

Growth Marketing Associate

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate?

Social Media Advertising Specialist

Annual Salary

Hiring Companies

Want to become a Social Media Advertising Specialist?

Digital Marketing Analyst

Annual Salary

Hiring Companies

Want to become a Digital Marketing Analyst?

PPC Campaign Manager

Annual Salary

Hiring Companies

Want to become a PPC Campaign Manager?

Performance Marketing Executive

Annual Salary

Hiring Companies

Want to become a Performance Marketing Executive?

Advantage TGC

Live Interactive Learning

World-Class Instructors
Expert-Led Mentoring Sessions
Instant doubt clearing

Lifetime Access

Course Access Never Expires
Free Access to Future Updates
Unlimited Access to Course Content

Online Support

One-On-One Learning Assistance
Help Desk Support
Resolve Doubts in Real-time

Hands-On Project Based Learning

Industry-Relevant Projects
Course Demo Dataset & Files
Quizzes & Assignments

Industry Recognised Certification

TGC India Training Certificate
Graded Performance Certificate
Certificate of Completion

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Skills Covered

Performance reporting and ROI analysis
Cross-platform marketing strategy
Budget management and campaign scaling
Conversion tracking using GA4 and Tag Manager
Keyword research and ad copywriting
Meta Ads (Facebook & Instagram) audience targeting
Google Ads campaign setup and optimization

Tools Covered

Course Syllabus

Curriculum Designed by Experts

DOWNLOAD CURRICULUM

Fundamentals of Performance Marketing
5 Topics

Topics

Difference between traditional and performance marketing
Understanding CPC, CPM, CTR, and conversion metrics
Ad networks and platforms overview
Campaign types and funnel strategy
Basics of audience targeting

Hands-On

Analyze a sample ad campaign report
Create a customer journey funnel
Define KPIs for a sample business

Skills You Will Learn

Campaign planning and performance analysis basics

Download Full Syllabus

Google Ads Setup & Management
5 Topics

Topics

Creating and setting up a Google Ads account
Search, Display, and Video campaign structures.
Keyword research and match types
Ad copywriting and extensions
Conversion tracking setup

Hands-On

Run a demo Google Search campaign
Create responsive display ads
Add conversion tags using Google Tag Manager

Skills You Will Learn

Google Ads management and optimization

Download Full Syllabus

Meta Ads (Facebook & Instagram)
5 Topics

Topics

Meta Business Suite and Ads Manager interface
Audience segmentation and custom audiences
Campaign objectives and ad placements
A/B testing and creative optimization
Retargeting and lookalike audience setup

Hands-On

Create a Meta campaign for lead generation
Design ad creatives using Canva
Run an A/B test for different audiences

Skills You Will Learn

Meta ad campaign creation and audience optimization

Download Full Syllabus

Analytics & Conversion Tracking
5 Topics

Topics

Introduction to Google Analytics (GA4)
Setting up tracking codes and events
Reading campaign insights and reports
UTM parameter setup and traffic source analysis
Creating dashboards for performance review

Hands-On

Connect a website to GA4.
Track conversions with UTM links
Create a report on campaign performance.e

Skills You Will Learn

Analytics setup and conversion tracking

Download Full Syllabus

YouTube, LinkedIn & Other Paid Platforms
5 Topics

Topics

Setting up YouTube video ad campaigns
Targeting strategies for LinkedIn Ads
Ad formats and bidding strategies
Budget allocation and cost control
Cross-platform campaign planning

Hands-On

Create a YouTube in-stream ad
Launch a LinkedIn Sponsored Post
Compare CPC results across platforms

Skills You Will Learn

Cross-platform paid advertising management

Download Full Syllabus

Campaign Optimization & Reporting
5 Topics

Topics

Analyzing ad metrics and ROI
Scaling winning campaigns
Landing page optimization basics
Managing campaign budgets and schedules
Preparing client reports and recommendations

Hands-On

Optimize an underperforming campaign
Conduct A/B test result analysis
Prepare a monthly performance report

Skills You Will Learn

Campaign optimization and ROI reporting

Download Full Syllabus

Final Project & Portfolio Development
5 Topics

Topics

Planning a full campaign for a real or mock business
Setting objectives, budgets, and KPIs
Executing campaigns and tracking performance
Preparing reports and presentations
Portfolio and certification guidance

Hands-On

Run a multi-platform campaign
Document analytics reports and creative strategy
Present the final project to the evaluation panel

Skills You Will Learn

End-to-end performance campaign execution

Download Full Syllabus

Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at TGC India and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.

How TGC India Mock Interview Works? cycle

Projects

Showcase your skills with real industry projects designed around practical use cases. Work on assignments that mirror today’s IT challenges and gain the hands-on experience employers look for.Gain hands-on expertize in Top IT skills and become industry-ready after completing our project works and assessments.By completing these projects, you’ll have impressive, job-ready work to feature in your resume, helping you stand out to top recruiters and opening doors to high-paying career opportunities.

Free Career Counselling

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Course Description

Do I get to run real ads?

Yes, depending on your budget, you can run small-scale live campaigns during class.
How practical is the course?

Every module includes live practice campaigns and analytics exercises.
Does the course cover analytics and reporting?

Absolutely. You’ll learn how to interpret metrics and create performance dashboards.
Will I learn how to create ad copies and creatives?

Yes, creative strategy and design basics using Canva are included.
What platforms are covered in this course?

Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Analytics tools.

Courses Projects

Lead Generation Campaign for a Service Business

Brief: Create a lead-based Google or Meta campaign for a mock client (e.g., coaching institute or real-estate project). Students will plan targeting, creatives, landing pages, and performance metrics. Key Outcomes: Learn targeting and conversion-focused campaign design Understand how to measure ROI and lead cost

E-Commerce Conversion Campaign

Brief: Design and execute a performance campaign for an online product or store. Focus on remarketing, A/B testing, and analytics tracking to improve conversion rate. Key Outcomes: Apply cross-platform optimization Learn conversion tracking and report preparation

Course Certification

Are the projects included in my portfolio?

Yes, both final projects become part of your professional digital marketing portfolio.
Can I freelance after this course?

Yes, many students start freelance ad-management careers post-course.
Is the certification recognized?

Yes, the certification is recognized by marketing firms and digital agencies across India.
Does TGC offer placement assistance?

Yes, TGC provides placement and freelance project opportunities with agencies and startups.
What jobs can I apply for after this course?

You can work as a PPC Executive, Performance Marketer, or Paid Ads Specialist.

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Course Certification FAQs

Will I receive a certificate?

Yes, students receive a TGC-certified Performance Marketing certificate after completing the final project.
Are the classes available online and offline?

Yes, the course is offered both at TGC centers and through live online sessions.
What is the course duration?

It’s a 2-month practical program with projects and campaign execution.
Do I need prior marketing experience?

No. The course starts from basic marketing and gradually moves to campaign optimization.
Who should join this course?

Students, business owners, freelancers, and marketing enthusiasts who want to master paid advertising.

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Graphic Design

Web Development

Animation and VFX

UI/UX Design

Video Editing

Music Production

Photography

DM

Python & Data Science

CAD

Other Courses

Graphic Design

Web Development

Animation and VFX

UI/UX Design

Video Editing

Music Production

Photography

DM

Python & Data Science

CAD

Other Courses

Adv Certification In Performance Marketing Chennai

Advanced Performance Marketing & Paid Media Buying in Chennai

Comprehensive Performance Marketing Curriculum

Module 1: Paid Acquisition Fundamentals & Unit Economics

Module 2: Google Ads Ecosystem & Smart Bidding

Module 3: Meta Paid Social & Conversion API Architecture

Module 4: Analytics, Scaling & Professional Capstone

Courses

Flexible batches for you

Talk to our training advisor

Batch Request

Why enroll for Adv. Certification in Performance Marketing In Chennai

Contact Our Counselor

Courses Benefits

Designations

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate ?

Courses Benefits

Annual Salary

Hiring Companies

Want to become a Growth Marketing Associate?

Annual Salary

Hiring Companies

Want to become a Social Media Advertising Specialist?

Annual Salary

Hiring Companies

Want to become a Digital Marketing Analyst?

Annual Salary

Hiring Companies

Want to become a PPC Campaign Manager?

Annual Salary

Hiring Companies

Want to become a Performance Marketing Executive?

Advantage TGC

Live Interactive Learning

Lifetime Access

Online Support

Hands-On Project Based Learning

Industry Recognised Certification

Skills Covered

Tools Covered

Course Syllabus

Curriculum Designed by Experts

Topics

Hands-On