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Adv. Certification in Advertising and Product Photography

0 STUDENTS ENROLLED

    INTRODUCTION

    Advertising and Product  Photography is a branch of photography that deals with the presentation of products intended to create awareness to the public in order to drive sales of that particular product or products.

    OBJECTIVE

    The Advertising and Product Photography course would teach students how to take pictures of products to be used for advertising and campaigns

    COURSE OUTLINE

    • The basics of Photography
    • Cameras and Camera settings
    • Natural light photography
    • Artificial light photography
    • Photo capture set up
    • Picture Framing and composition
    • Advertising and Branding concepts used in Advertising photography
    • Picture Processing with Adobe Photoshop

    COURSE BREAKDOWN

    MODULE 1
    The basics of Photography

    • Understanding the basics of digital photography
    • The difference between all the major branches of photography
    • File types (RAW and JPEG)
    • White balance
    • The exposure triangle – Aperture, shutter speed and ISO

    MODULE 2
    Cameras and Camera settings

    • Digital Cameras
    • Lenses and Focal Lengths
    • Tripods and Accessories
    • Camera Modes- Auto mode, aperture priority and shutter priority

    MODULE 3
    Natural light photography

    • Hard Light vs Soft light
    • Diffusers and Reflectors
    • Natural light sources
    • Use of light in story telling
    • Front, back and side lights

    MODULE 4
    Artificial light photography

    • Lighting Modifiers and Accessories
    • Lighting gear and studio lighting kits
    • Equipment setups- Studio lights and umbrellas
    • Remote Flash and Radio Wave
    • Standing Light and soft boxes

    MODULE 5
    Photo capture set up

    • Photography work area establishment
    • Photo background selection
    • Shot Plan
    • Scene Creation
    • Use of props, backgrounds, surfaces and linens

    MODULE 6
    Picture Framing and composition

    • Model Placement and pose setting
    • Rule of Thirds
    • Focus
    • Depth of Field
    • Perspective and Angle
    • Focal length, Lens compression and depth of field
    • Shapes , lines and colors

    MODULE 7
    Advertising and Branding concepts used in Advertising photography

    • Knowledge of branding, logo and color combination as it applies to advertising
    • The concepts of advertising
    • Understanding the business of advertising and advert financing and execution
    • Tricks and tips used in the multimedia industry for ads photography

    MODULE 8
    Picture Processing with Adobe Photoshop

    • File compatibility
    • Color corrections and image adjustments
    • Color space
    • Photo manipulation and photo effects
    • Tricks and tips used in Adobe Photoshop for photo editing
    • Back up and storage
    • Copyrighting
    • Understanding the fashion photography business

    BY THE END OF THE Fashion Photography COURSE, STUDENTS WOULD BE ABLE TO

    • Carry out internationally standard product  shoots for online stores, magazines, ezines and billboards.

    SOFTWARE/ MATERIALS USED

    • Adobe Photoshop
    • A DSLR Camera

    CAREER OPTIONS AFTER COURSE

    Students who complete this course have the following career options

    • Advert/Product   Photographer

    WHY TGC INDIA?

    TGC India is a leading Graphics and Animation Institute in Delhi with branches across the country. The adverting and product Photography course is  a purely practical course with tea m projects, seminars, workshops and show reel development. Individual mentorship  during and after the course is also available. TGC India has highly efficient, intelligent and vast staff . TGC India has been organizing Multimedia Training for both degree and short term programs for upwards of 10 years and have a large number of alumni presently working in the Multimedia Industry all across Asia and Africa.

    Upcoming Batches:

    Starts Duration
    (Normal Track)
    Duration
    (Fast Track)
    Days  
    3rd Oct
    Mon-Fri
    1st Oct
    Sat & Sun
    10th Oct
    Mon-Fri
    8th Oct
    Sat & Sun

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    • Contact for Fee
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  • Toll free: 1800 3070 2228
  • Mobile: +91-9582786406 / 07
  • Email Us : info@tgcindia.com
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    Course Key Features

    • Course Duration

      Normal Track: Not Available

      Fast Track: Not Available

      Weekend Batches: Available (Sat. & Sun/ Only Sundays)

    • Assignment
      Brilliantly designed assignments covering Primary, Intermediate and Advanced level evaluations in advt. photography
    • Project
      Live Projects (Individual and Group) with hands on experience on real time problem solving techniques
    • Post Training Assistance
      Continual assistance in knowledge and application updates to broaden subject horizon
    • Study Material
      Meticulously designed Course material including Course booklet, Training Videos, Tips and Tricks & Resource files etc.
    • Portfolio
      Advertising and Product Photography portfolio endorsed by leading photographers
    • Certification
      TGC Autonomous Certificate in Advertising and Product Photography
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