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Adv. Certification Course in Pay Per Click



    Internet Marketing is emerging day by day. Many new courses related to the same are coming up drawing top-notch career opportunities for ambitious learners. ‘Pay Per Click (PPC) Training’ involves a model of internet advertising which is used to channelize the traffic to websites. In this entire process, publishers are paid by the advertisers whenever the user clicks on the ads. Relevant to the target market, advertisers bid on the keywords using search engines. It provides a global platform for advertising campaigns on Yahoo, Google etc.


    The very purpose of PPC is to achieve profitability rate in internet marketing. Keeping a track on the number of clicks will help you know the amount of interest and attention your website is attaining. The objective is to attain a certain amount of impressions of the web with the quality and placement in the rankings.

    Course Outline:

    • Search Engine Marketing (SEM) introduces you to basic concepts of SEM and PPC, setting up an account for Adwords of Google and differentiating between organic and inorganic searches.
    • Setup of PPC Campaign covers up the key points like forming and naming of a campaign, displaying devices and locations, searching for different networks and managing the expenses incurred.
    • Keywords make you master the concepts of selection of different types of keywords by carrying out an extensive research and diagnosis. It helps you manage impressions, track the cost on per click, maintains the quality of the score and destination of the URL.
    • Increasing the quality score involves determining the placing of the advertisement and payment levels etc.

    Course Outcome:

    On completion, students will learn management of accounts, targeting keywords, formatting ads, analyzing of tracking of e-commerce, monitoring the performances, completing the targets within the given time duration, scrutinizing the growth, profitability, and performances, management of the ad groups and campaigning etc.


    Technologies like flat rate PPC and Bid-Biased PPC are used. They advertise on fixed amount decided for each click, and in auctions, which are privately hosted by the publishers or advertising networks respectively.

    Career Scope:

    Digital Marketing with its growing popularity has targeted a maximum number of audiences and is growing rapidly. It offers wide career opportunities with advertising agencies and big firms including various domains. You can be placed as marketing professionals in reputed companies around the globe.

    Why TGC:

    We are organized with the assets of well-versed facilities of laboratories, equipment, libraries, references, and amenities. We have a set of trained faculties who will channel you through the course and help you solve your queries. We offer proper consultancies in placements and evaluation of companies. We certify you with the course and are affiliates to reputed university.

    TGC India provides the best infrastructure building up the greater confidence in you to rise up and shine with zest and immense ambition to succeed and sustain the competition.
    Kindly contact our representative for more information.

    Upcoming Batches:

    Starts Duration
    (Normal Track)
    (Fast Track)
    3rd Dec
    4 weeks 2 weeks Mon-Fri
    17th Nov
    8 sessions NA Sat & Sun
    17th Dec
    4 weeks 2 weeks Mon-Fri
    1st Dec
    8 sessions NA Sat & Sun

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    • 1 week, 3 days
  • Toll free: 1800 3070 2228
  • Mobile: +91-9582786406 / 07
  • Email Us : [email protected]
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    Course Key Features

    • Course Duration

      Normal Track: 1 Month ( 2 Hours/ 3 Days)

      Fast Track: 15 Days ( 2 Hours/ 5 Days)

      Weekend Batches: Available (Sat. & Sun/ Only Sundays)

    • Assignment
      Brilliantly designed assignments covering Primary, Intermediate and Advanced level evaluations in ppc
    • Project
      Live Projects (Individual and Group) with hands on experience on real time problem solving techniques
    • Post Training Assistance
      Continual assistance in knowledge and application updates to broaden subject horizon
    • Study Material
      Meticulously designed Course material including Course booklet, Training Videos, Tips and Tricks & Resource files etc.
    • Portfolio
      An expert level PPC live project report endorsed by digital marketeers.
    • Certification
      TGC Autonomous Certificate in PPC. Google adwords certification (optional)

    Google Reviews

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    Aravind Kumar
    Aravind Kumar
    06:27 04 Jun 18
    It was the most challenging but the best experience I had. All the teachers (especially Ravi Sir ) were supportive and helpful all the time. With one word they are amazing. TGC India was definitely the correct place for my career boost.Thanks to everyone, I enjoyed every single moment. Thanks for this great opportunity and the unforgettable time.
    Aditya Chauhan
    Aditya Chauhan
    06:22 14 Jun 18
    TGC Animation and Multimedia My experience with this institute and their staff was amazing. I loved the ambiance here and the way teachers deal with students was quite satisfactory. I personally liked Ashwani sir's way of teaching, he is an amazing competent teacher, frank in nature and diligent too. I would recommend this institute to anyone looking for web design course.
    sarika singh
    sarika singh
    09:40 13 Jun 18
    Very helpful, friendly and supporting atmosphere there. We had Very motivating trainer. Good teaching skills, we were provided notes and made to give test very regular. We Learned everything with joy. I want to recommend TGC Animation to all of you if you wish to learn python programming language in Delhi.
    Prashant Kumar Aaley
    Prashant Kumar Aaley
    07:43 07 Jun 18
    I have a wonderful experience in TGC has great environment and support faculty. I had done graphic design From TGC Animation. Faculties was also very supportive.
    Abhishek Inderyas
    Abhishek Inderyas
    09:04 19 Apr 18
    I have done graphic Designing course from TGC Multimedia and Animation. My experience has been very descent and great with the faculty as well as the teacher coordinator - Mr Zakir sir. He has guided me all along this way towards the new beginning the field of designing. I would suggest all who are interested to pursue their dreams seriously, must attend TGC for best guidance and teaching.
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