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Adv. Certification in Search Engine Optimization (SEO)

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    INTRODUCTION

    Search Engine Optimization are the activities carried out on page and off page of a website to improve the websites visibility in the search engines.

    OBJECTIVE

    The Search Engine Optimization Course would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with the similar brand or keyword.

    COURSE OUTLINE

    • Introduction to Search Engines functionality
    • Search Engine on and off page optimization
    • Keyword Research , Analysis and keyword terms
    • Search Engine optimization tools
    • Search engine optimization during web design
    • Linking
    • Spamming in Search Engine optimization
    • Global Search Engine optimization

    COURSE BREAKDOWN

    MODULE 1
    Introduction to Search Engines functionality

    • History of search engines
    • How search engines work
    • The anatomy of a search results page
    • Organic vs sponsored search results
    • Search engine crawling, indexing and caching
    • Search Engine issues
    • Penguin , panda and Hummingbird algorithms

    MODULE 2
    Search Engine on and off page optimization

    • Content optimization
    • Anchor texts
    • Title optimization
    • Internal and external linking
    • The relevance of architecture in optimization
    • Video optimization

    MODULE 3
    Keyword Research , Analysis and keyword terms

    • Keyword density
    • Keyword prominence
    • Keyword positioning
    • Keyword planner
    • Keyword ranking

    MODULE 4
    Search Engine optimization tools

    • Google Analytics
    • Google webmasters
    • Google keyword planner
    • Google and bing places
    • Alexa rank checker
    • URL rewriting tool
    • Cloaking checker
    • Google pagerank tool
    • Back link anchor text anaylisis
    • Domain age and stats tool
    • 301 Redirects
    • Backlink builder
    • All in one seo packs

    MODULE 5
    Search engine optimization during web design

    • Title , Meta description and meta keyword
    • Spider-friendly code design
    • Navigation element plan
    • Search Engine compatibility and web layout for search engine optimization

    MODULE 6
    Linking

    • Directory submission
    • Social media posts and shares
    • Guest posting and Article submission
    • Blog commenting
    • RSS feeds
    • Links solicitation, One way links, two way links and links farms

    MODULE 7
    Spamming in Search Engine optimization

    • White Hat vs Black hat vs Grey hat seo Techniques
    • Duplicate content
    • Cloaking and phishing
    • Page redirects
    • Doorway pages
    • Hidden text
    • Keyword stuffing
    • Link farms

    MODULE 8
    Global Search Engine optimization

    • Optimizing a website for global presence
    • Optimizing for websites such as baidu and yandex

    BY THE END OF THE Search Engine Optimization Course, STUDENTS WOULD BE ABLE TO

    • Effectively optimize a website for excellent organic search results.

    CAREER OPTIONS AFTER COURSE

    Students who complete this course have the following career options

    • Search Engine optimization manager
    • Search Engine optimization specialist

    WHY TGC INDIA?

    TGC India is a leading Graphics and Animation Institute in Delhi with branches across the country.  TGC India has highly qualified and experienced staff.  The Search Engine Optimization  Course with TGC India is a 100% practical course and it comes with a 100% job placement guarantee. The Search Engine Optimization  course with TGC India involves team projects, certification coaching and post course online support. Take a  Search Engine Optimization  course with TGC India today.

    Upcoming Batches:

    Starts Duration
    (Normal Track)
    Duration
    (Fast Track)
    Days  
    3rd Oct
    4 weeks 2 weeks Mon-Fri
    1st Oct
    8 sessions NA Sat & Sun
    10th Oct
    4 weeks 2 weeks Mon-Fri
    8th Oct
    8 sessions NA Sat & Sun

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    • Contact for Fee
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  • Email Us : info@tgcindia.com
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    Course Key Features

    • Course Duration

      Normal Track: 1 Month ( 2 Hours/ 3 Days)

      Fast Track: 15 Days ( 2 Hours/ 5 Days)

      Weekend Batches: Available (Sat. & Sun/ Only Sundays)

    • Assignment
      Brilliantly designed assignments covering Primary, Intermediate and Advanced level evaluations in seo
    • Project
      Live Projects (Individual and Group) with hands on experience on real time problem solving techniques
    • Post Training Assistance
      Continual assistance in knowledge and application updates to broaden subject horizon
    • Study Material
      Meticulously designed Course material including Course booklet, Training Videos, Tips and Tricks & Resource files etc.
    • Portfolio
      An expert level SEO live project report endorsed by digital marketeers.
    • Certification
      TGC Autonomous Certificate in Search Engine Optimization (SEO)
    Call us at: 1800 3070 2228

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