Multiply Profits Multimedia Way
- By Pallavi Majha, Franchise India
December 04, 2010 - Multimedia industry with a strong diversification in web design, digital media, interactive gaming is growing with an enormous speed like never before. In an interview, Ravi Ranjan, Director, TGC Animation and Multimedia talks about his company and the growing multimedia industry.
Pallavi Majha(PM): Multimedia industry is creating job opportunities for students. How far do you agree to the statement and how TGC is supporting it?
Ravi Ranjan(RR): TGC Animation and Multimedia has got an experience of a decade in training students with hardcore skills in design with technology and placing them in the top notch companies in India and internationally. Multimedia industry is probably growing faster compared to any other IT industries. TGC helps students place in a sleuth of industries varying from animation production houses, e-publishing companies, post production studios and TV channels, game design studio, advertising agencies, pre-press and digital press, web design and instructive design and so on. It has its own unique placement cell working centrally from head office and co-ordinate with franchise offices.
PM: Shed some light on the growth of TGC Animation and Multimedia? Also share the expansion plans of the company in multimedia training.
RR: TGC started with the vision to fulfill the void of the ever demanding need of trained professionals in graphics and entertainment industry. The company took its base in Delhi in 2000 and since then we have been expanding across the country and beyond. Currently, we are successfully operating almost 15 franchised centres across India. We have seven centres covering vital areas of Delhi viz. north, south, east and west Delhi. Other pan-India centres are in various cities like Bengaluru, Chennai, Gwalior, Trichy, Pondicherry and so on. In another one year, we are planning to open centres in Mumbai, Kolkata, Hyderababd, Vizag, Coimbator, Chandigarh, Jaipur, Ahmedabad and other cities of the nation.
PM: What percentage of the multimedia training industry is dominated by franchise brands?
RR: In India, multimedia training is largely dominated by franchise brands due to ease of opening and operating from the franchise point of view, whereas the convenience and availability of centre in nearby vicinity from students point of view. Having the advantages, yet there are issues of uniform standards of quality and infrastructure to be addressed due to diversity of geography and spending capacity.
PM: When did the company start franchising? What inspired the company to take the franchise route for expansion?
RR: We kick started the franchising business mode in the year 2008.The need was felt as the market was ripe and the educational quality across the country was getting bigger and better. The idea was to extend the benefits of being a TGCizen to our channel partners so that they reap the benefits of operations of a leading brand in animation and multimedia education in their respective region across the country.
PM: What are the eligibility criteria for selecting the franchisees for your company?
RR: We look at the potential franchisees with the capacity to invest Rs 12- 15 lakh along with a working capital of Rs five to seven lakh. To open the franchised centre, the franchisee is required to have an area of around 1, 500- 2, 000 sq. ft size.
PM: What kind of training and support does the company provide to its franchisees?
RR: We believe in imparting training to the franchisees. We have a 360 degree holistic view of the needs of the franchisees. Right from the inception of the centre to the launch of the franchised centre, we are involved in all the stages such as:
- Identification of an ideal centralised location
- Infrastructure generation
- Hardware and software outsourcing
- Hiring of the staff and faculties
- Marketing plan and strategy for the centre
- Grand opening and channels of promotion
- Artwork support along different verticals
- Training of the manpower
- Periodic training as per the audit and demands of the centre
Although, TGC has an automation policy in place, but we expect our franchise to be similar minded people understanding and sharing the need for a high end quality control and delivery methodology.
PM: What kind of challenges did a franchisee face in setting up a multimedia franchised outlet?
RR: Challenges are many but some of the more critical are as follow:
- Finding the right partner
- Local research for the viability of running the centre in a particular city
- Honest counselling on the future face of the given industry
- Investment break-ups and stages
- Placement of the students by the franchisor
- Support in promoting the brand
- Understanding the ROI of given business
Having all that in mind, TGC takes every prospect franchise as a single case and believe in enough research before chalking out its plan and strategy.