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The animation of Graphics…Motion Graphics

The animation of Graphics is known as Motion Graphics. Motion Graphics are graphics that use video footage and animation to create the illusion of motion. It is basically still graphics appearing to transform over time. Motion Graphics is an important aspect of multimedia as it effectively marries graphic and animation. Motion Graphics is the ultimate topic in the curriculumof graphics and animation courses. Motion graphics is used mainly in advertisements and commercials, music videos, films and education simulation materials. Motion Graphics include the following types of graphic movement.

  • 3-D Elements.
  • Cel Animation
  • Stop- Motion animation
  • Digital Video

3-D Elements:- In this graphic movement, the graphics are moved in three dimensional axis to communicate a message.
Cel Animation:- In this graphic movement, each frame is drawn by hand  and the animation is done by flipping the pages . This is known as the traditional animation and it was very popular before the advent of computer animation. Cel animation is  not usually taken in graphic and animation courses in graphic designing  Institutes.
Stop-Motion animation;- In this graphic movement still images are taken at intervals with subsequent images  related to the initial image but having a  small increment in the position of the initial image , to give an illusion of movement when the frames are played back in a continuous sequence. The still images are taken by a camera and stored on a computer. A stop-motion tool like video maker in Windows can now then be used to tween the images together.
Digital Video:- This graphic movements involves making graphics appear like they are being born in time. It Is used extensively in film montage, music videos, commercials, Logo animation etc. It can also be  used for visual effects.
Every graduate of a graphics and animation course is supposed to be able to make motion graphics for any sector in which it is required. Motion Graphics is presently in High demand due to the following advantages of motion graphics.

  • The need for Motion graphics  in children television and the entertainment  industry. Motion graphics is used extensively for social awareness programs and in showcasing education materials, simulations and course work.
  • Motion Graphics is used judiciously in advertisement and marketing. Motion Graphics is one of the major requirements for product branding or remake.
  • Motion graphics is one of the few tasks taught  in graphic and animation courses that is not cost intensive.. Motion graphics is cheap to make compared to a real video with real actors and actresses.This is because motion graphics can be created  entirelyon a computer.
  • Motion graphics has become very useful in internet Marketing. Motion graphics has  been known to generate more click through rates than the traditional text ads. With Motion Graphs, most internet marketers have seen  click through rate  rise from 10-40% to about 55% with the incorporation of Motion Graphics.

Motion graphic software include Adobe After Effects, Adobe Photoshop, Light wave and a host of others. Adobe After effects is the most used Motion Graphics software. TGC India offers graphic and animation courses in Delhiand in select locations all over India.

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